"I can & I will"
+507 6674.1872
Irma Zambrano
Project Management | Experiential Marketing | Brand Partnership | Business Development
About Me
Hi there! This is me, a very passionate and dedicated persona in everything I do, not only on a professional, but personal level. Human. Committed. Humble. Emotional. Friend. Love to meet new people and new cultures.
Project manager with a marketing soul, passionate about interpersonal relationships and customer service culture. I have experience in project management, communication strategies and strategic alliances between brands to achieve a common goal or purpose. I am a multi-faceted, result-oriented professional; it's in my DNA. Leader by nature which has helped me grow and develop quite quickly. I enjoy responsibility and social initiative. Love to push myself to achieve a goal and naturally take goal setting, planning, organizing and implementing plans. I would say that I have a great charisma and develop great relationships with people because of to my interpersonal skills.
With more than 8 years of professional experience, I highlight my work mainly in experiential marketing and consumer connection, where I have worked with large brands locally and have demonstrated great skills and knowledge in all projects led by myself.
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My Experiences
In my professional experience we can highlight the development and launch of new innovative products. In addition, business strategies development, brand partnerships in order to achieve a common goal, and partnerships between local and international artists where music was used as a vehicle to connect with consumers in an organic, innovative and disruptive way.
I have demonstrated a keen ability to lead and influence internal and external stakeholders across the business with communication and ideation skills in the past years of professional career. Other than that, I have managed and developed experiential marketing platforms activations aligned to the brand positioning strategy of beer and non-alcoholic brands for AB Inbev.
Through rigorous hard work and a keen eye to detail, I have been able to achieve outstanding results. In addition, the development and launch of new innovative products. I was the responsible for the relationship between the company and business partners such as experiential agencies, record labels, producers, local and international artists managers, entertainment producers, retail brands, alcoholic and non-alcoholic brands for other companies and others.
Although, not everything was pinky and fluffy.
Many people consider that being a marketer, project manager or business savy is sooo easy. They judge and criticize without knowing the background or detail to achieve things. It is like the iceberg theory by Ernest Hemingway, what you see or know about it is only a fraction of what can be seen or known.
I believe that we could all become good marketers and great business savy. However, not everyone has the passion, commitment and ability to achieve things. You have to believe it and do it. Also, have the tools, methodologies and frameworks necessary to achieve success. And obviously, a good reason why of doing things in certain way.
In the BLOG section (it is going to be in Spanish because it is my native language and sometimes we want to express something and it does not sound good in English rather than in Spanish - sorry!), I will show you experiences from my personal point of view. I hope my experiences inspire or help you with your ideas or projects. And if not, at least I teach you that there are things that seem easy and they are not - "Don't judge a book by its cover, but by its content".
Hope you like it! :)
Skills
"If you can dream it, you can do it"
Project Management
Event Management
Leadership & Teamwork
Marketing & Communications
Brand Partnership & Relationship Management
Work Ethic
Problem Solving
Flexibility/Adaptability
